There’s been a recent update to the Google local search results. I’d like your opinion on whether this was a good change or a bad one. Click through and tell us what you think.
Author: Kurt Steinbrueck
Kurt Steinbrueck
OurChurch.Com Director of Marketing Services Kurt serves as OurChurch.Com’s Director of Marketing Services, bringing over 20 years of expertise in search marketing, and has developed numerous marketing services and served hundreds of churches, schools, ministries, and businesses. He has authored more than 500 articles on the subject, contributing to platforms like the Christian SEO Guys blog and Church Marketing University, and is an active participant on LocalSearchForum.com. In addition to his professional accomplishments, Kurt is an ordained minister, serving as pastor at Faith Lutheran Church in Wesley Chapel, FL, demonstrating his commitment to both faith and community. He holds a Bachelor's Degree and a Master's Degree from Georgia Southern University. He also holds a Specific Ministry Pastor Certificate and a General Pastor Certificate from Concordia Seminary.
There’s been a major update at Google! What did they do and how will it effect you? We’ll tell you all about it.
Google just changed something about their search results. They are now adding warnings to search results which may be preventing people from clicking onto your website. This isn’t a penalty for breaking the rules or doing bad stuff. It’s a perfectly legit thing that many people do on their websites.
So what is it?
We all love it when people visit our websites. That’s why we created those sites in the first place right? But most of us are satisfied to just know that we’re getting some traffic. Where it comes from doesn’t really matter…or does it?
There are certain things that are so powerful and have so great an effect, that every local organization should do it. This is one of those things. If you aren’t doing this for your local church or business, you are missing out on so much.
It can be so frustrating! You’ve got a great website with something people would love, be it a message, product, service, event, etc. You know that if people can just find your site, it will take off; but you just can’t get Google to put you in the top results so people can find you. Well, there’s a little known Google hack to vault you past the other sites.
So, what is this Google hack?
Mobile Internet use is on the rise. In fact, 25% of all searches are now done on mobile devices and that’s on the rise. With more and more people using mobile devices to search the Internet, it’s becoming more and more important for your website to be properly configured for mobile devices. How important? According to one study, it could be causing you a 68% decline in traffic!
Online privacy has been a big issue in the minds of people for years, especially since the revelation of the NSA snooping programs. As these concerns grew, there just happened to be a search engine that resolved that issue by not tracking people as they searched. That search engine is…
As a local organization, you have a lot of choices of ways to reach out to people and bring new people to your website and thus your organization. A recent survey asked which was most effective for local organizations. Here’s what they found.
You may have heard about in conversations, Google’s Panda. Is Google trying setup a zoo?…save an endangered species?… Nope. Google is trying to clean up their search results and rid the world of poor quality, spammy content. And they’ve set loose a Panda to do it. In fact, they just released a new update a few weeks ago.