Hi Craig. What kind of organization are you working with?

Hey Pastor Dan. This is probably the more difficult challenges churches face, especially those who are paying attention to their website as well as marketing the site and putting out great content to bring people in. Having sermons or even entire services (if you have copyright permissions) is a good thing to do, especially in video. It gives people a way to visit the church before visiting and makes them feel more at home when they do take the step to come through the doors. I see that you are already doing that. Great! Something you could try is to add a personal message at the end of podcast sermons where you invite people to come and visit. Calls to action can have a big impact. Something else many churches have found to be effective is adding a "New to Mighty Fortress" section that is specifically tailored to giving people the information a new visitor would want to find. One more thing you may want to consider is the presentation of information on your website. The Internet has shifted to being more graphically/video oriented and having less text. Too much text on pages that aren't specifically supposed to just be an article, can cause visitors to leave the site. You may want to take a look at the way the content of your website is presented to make it as appealing as possible for website visitors. An example of a site with good content presentation is http://www.kacc.com/

Thank's for sharing your experience, Jeff. I guess you could say this blog is the equivalent of a college course 😉 But seriously, if there's anything else that you learned from your experience setting up a marketing plan, I'd love ot hear it.