Sure thing! I enjoyed going over the chapter again and pulling out the things that have challenged and help me going through this process. Thanks for hosting this blog-book series!

It's also really important to make sure the person ultimately responsible for the church's website is a decisive leader with a strong commitment to those objectives. Too often the church web guy/girl just takes orders from the senior pastor and ministry team leaders, and inevitably the site gets cluttered as he/she tries to accommodate everyone.

Good stuff, Kenny. Another place where I frequently see a breakdown is when the web/communications people plan the church website without the input of the ministry leaders. The youth ministry, children's ministry, women's ministry etc often end up with a site they don't like or doesn't do what they really need, and then they start creating rogue sites to meet their needs. Web/comm people need to view their role as serving both ministry leaders AND the people. Neglect the needs of either party and communication between the two will fail.

And I agree that every church should ask every new person, "How did you find out about our church?" I do it personally at my church, but that info needs to be recorded and tracked.

Wayne, thanks. I agree on the questions. They are as much discussion starters as they are challenges to myself and the organization I'm apart of!

Thanks Kenny. Once again a helpful insight. And experience based at that.

Kenny, great thoughts! I couldn't agree with you more on bringing together those who work on the web properties and those who do other brand management and communications. Nothing is more frustrating then when you are getting two different messages from the same organization.

I like the idea of "How did you find out about our church?". Is that something you have just newcomers fill out?