Comments on: Do Older, Well Established Websites Need SEO? https://www.ourchurch.com/blog/do-older-well-established-websites-need-seo/ A look at how trends in communication technology impact individuals and organizations. Mon, 06 Feb 2023 23:21:16 +0000 hourly 1 https://wordpress.org/?v=6.7.2 By: online bloggr https://www.ourchurch.com/blog/do-older-well-established-websites-need-seo/#comment-205915 Sun, 28 Mar 2010 12:29:51 +0000 https://www.ourchurch.com/blog/?p=1536#comment-205915 That is true that we have to do SEO and marketing in site continuously .We can not stop doing that .If we don't market the site for long time the site ranking will change and our competitor site will go up in search

]]> By: Tweets that mention Do Older, Well Established Websites Need SEO? « Christian Web Trends Blog by OurChurch.Com -- Topsy.com https://www.ourchurch.com/blog/do-older-well-established-websites-need-seo/#comment-205255 Wed, 24 Mar 2010 21:31:38 +0000 https://www.ourchurch.com/blog/?p=1536#comment-205255 […] This post was mentioned on Twitter by OurChurch.Com, Paul Steinbrueck. Paul Steinbrueck said: RT @OurChurchDotCom: Do Older, Well Established Websites Need SEO? – http://bit.ly/b71tHe […]

]]> By: Elizabeth https://www.ourchurch.com/blog/do-older-well-established-websites-need-seo/#comment-205236 Wed, 24 Mar 2010 18:49:17 +0000 https://www.ourchurch.com/blog/?p=1536#comment-205236 Great article. I love your Tortoise and the Hare analogy. I've worked with companies that are just starting up and some that have been online for a decade or more and I can tell you that both situations allow for improvement. Older websites tend to get "cozy" with their position and they sometimes don't see the need to improve. One company I worked with had dropped off the first page for a few of their keywords because they hadn't done anything with their site in over a year.

Just because your site is "old" doesn't mean that static content will win you a top prize. If you want to stay competitive you have to be willing to update, change and improve all of the time.

]]> By: PaulSteinbrueck https://www.ourchurch.com/blog/do-older-well-established-websites-need-seo/#comment-205226 Wed, 24 Mar 2010 17:36:14 +0000 https://www.ourchurch.com/blog/?p=1536#comment-205226 Great advise, Kurt. I would also add…

– Just because a site is older, doesn't mean it was ever optimized in the first place. If your site has been around for years but you've never done keyword research, on-page optimization, and link building, the sooner you do the better.

– Sites tend to become un-optimized over time. Even if a site was otimized when it was originally built, chances are the text, images, and menu items have been changed since then. If so, there's a good chance the site is no longer optimized for the keywords it was originally targeting.

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