Comments on: Less Clutter, Less Noise: 3) The Myth: Advertising Creates Interest

By: Marketing with Articles

Marketing with Articles — Tue, 31 May 2011 12:32:51 +0000

Fantastic blog post. Appreciate it. Please keep blogging.

By: Less Clutter, Less Noise: 4) Myth: It Worked Before so It Will Work Again | Christian Web Trends Blog

Wed, 19 Jan 2011 11:59:42 +0000

[…] 3) The Myth: Advertising Creates Interest <– Less Clutter, Less Noise Amber is soon to be wife (January 29th, 2011), sister to the funniest kid she has ever met, and privileged to serve at such a wonderful church as Community Church. She has been in involved in ministering to children and youth for 10 years. This is her debut guest blogging but you can check out more of her thoughts at http://heartstransformed.blogspot.com or follow her on Twitter: @msamberuh communications change, Less Clutter Less Noise Three Dimensions of a Total Church Communications Strategy […]

By: lee ann

lee ann — Tue, 18 Jan 2011 18:08:29 +0000

This is a great conversation. We're working on taking our graphics down to a more simplified level, too. Keeping the logo, the where, when and how with a graphic that paints a picture taking us straight to the point. Boom, there it is. It's something that can be incorporated into a variety of media…billboards, posters, postcards, website graphics, church announcement videos, facebook…whatever works for your audience. It is truly an exciting thing when the staff wants to make all of this custom to our environment, rather than trying to keep up with the Jones'. We're a growing church plant in a small town, not metro, so we need to reach the people where we are at.

Connecting with the people that "tell" the people is huge. So often our volunteers are out there getting the job done that they miss out on what is going on. The leaders of the volunteers have to come up with ways to communicate info to their teams. Often, relationships get that done; rather than handing them a bulletin on their way to serve in the nursery, parking team, etc.

By: Glenda

Glenda — Tue, 18 Jan 2011 12:00:59 +0000

Actually plenty of advertising works – Because it builds relationships. Plenty of church advertising doesnt work because it doesnt: find the pain and increase it; find the relationship connection and basically it is just pretty terrible.
Advertising also need to advertise to the networkers – not to everyone – just the people who will tell people.
Plenty of sermons also dont work – same sorts of reasons: didnt build a relationship; didnt find the pain and increase it so I can hear what you have to say- lets get rid of those preachers as well!

By: Wayne Anson

Wayne Anson — Tue, 18 Jan 2011 06:45:58 +0000

Another great summary and another great post. Thanks. I kept getting two different messages: 1. Be concise uncluttered and to the point (There's a lot more I can work on in that department), and, from other sources, encouragement to write the message out so people know more about what you are saying and thinking. Are these incompatible? When does concise become too little? Or clear tight writing become clutter? But I guess this is a bit of the topic of advertising. I very much agree with what Kem has said.

By: Steve Fogg

Steve Fogg — Mon, 17 Jan 2011 22:40:12 +0000

I think your communications need to support your congregational member.

They need to have the confidence in the communication piece when they give it to a friend.

I remember inviting some friends to our Christmas outreach and remember passing on the postcard invitation and seeing my friend examine the postcard.

I had confidence to pass it on because I liked the design and I also had confidence in the Christmas outreach we were producing. So when they examined it I knew that the communication piece would be received positively whether they could come or not.

It clearly communicated the what, why, when with the branding of the outreach event on it.

By: PaulSteinbrueck

PaulSteinbrueck — Mon, 17 Jan 2011 16:16:03 +0000

In reply to thomasirby.

Another thought on being remarkable…

Unfortunately, it seems like a lot of churches are striving for ordinary. A lot of churches use the same mission statements, the same strategies, the same sermon series, and the same music as other churches, but try to do it a little better than everyone.

I also see a lot of churches striving to help their people live ordinary lives. The focus is often on helping people improve their marriage, raise good kids, get out of debt, live at peace with everyone around them. Not that there's anything wrong with those things, but we seem more intent telling people God can help them out of their pain and insecurity rather than that God wants them to leave their comfort zone and risk everything to join him in the remarkable adventure of building his kingdom.

By: PaulSteinbrueck

PaulSteinbrueck — Mon, 17 Jan 2011 16:03:04 +0000

In reply to thomasirby. That's exactly the point I was trying to make when I posted Be Remarkable and Let Others Do the Talking

By: ed cyzewski

ed cyzewski — Mon, 17 Jan 2011 15:46:28 +0000

I really can relate to this post. Any time I try out a newsletter, ad, press release, or anything else related to communication, I try to pay attention to what other groups are doing and what I like best. Usually my critiques of the communication strategies of others helps me see what I need to do. However, it usually takes someone other than myself to determine whether I've been successful at meeting my own criteria. 🙂

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Mon, 17 Jan 2011 13:51:58 +0000

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