Thanks for reading the post. In the future, please post your comments with your name rather than targeted keywords, so I know your comment is genuine and not simply a link building campaign.

Stephen, I think waiting a couple of hours is before sharing something that's already been shared on your company's social media profiles is a good idea. I do that too.

My personal following on Twitter is bigger than my new "brand" I'm associated with. So often I'll retweet a lot of what my "company" posts. Many times however I want to hesitate and wait a few hours before doing this… just so that annoying "double posting" does not occur for those who follow both my personal and company accounts.

Good topic with great potential for debate. Only time will tell as to how companies, freelancers, entrepreneurs, and everyday people handle the split between channels, brands, and messaging.

"Venn diagram"… ah, I never knew partially overlapping circles had a name. Cool! That's what I'm thinking too.

For what it's worth, I don't think there's anything wrong with cross posting content to multiple platforms. My philosophy is that each is a different channel, and we want to give people the option to connect with us on the channel that they prefer. But we do need to be aware of the culture & etiquette of each platform which make lead to different formatting, frequency, media types, etc.

Imagine a venn diagram. If the church account is one circle and the individual's account is another, I think an overlap of 30% (enough to make you want to follow both) is fine. Each just needs to be separate.

I can see an advantage to two accounts being identical if (and only if) they're on different networks. This isn't ideal, of course, but I cross post my stuff to G+, Twitter, and Facebook from my primary account at Twitter. When my organization gets big enough, I'll want unique content in each place, but for now, each has its own audience, so I'd rather not neglect any of them.

Thanks Katie! Good point that in this case less can be more. 🙂

I think you're comment gets to the principle that instead of thinking, "How can I get my org's info out to more people?" we should be thinking, "What are the people I'm connected with on this platform going to find valuable?" Furthermore, since we're connect with different people on Facebook, Twitter, G+, etc, it makes sense that we would share more/less/different content from our org with the people on each platform.