Hey Brian, I appreciate you stopping by to clarify. You, your team and all of JOM have a challenging job, and I appreciate the opportunity we all have to learn from you through the article and your comments.

>>all of the content on Joel's social media actually comes from Joel and Victoria

The article says…

"[Vo] helped manage Osteen’s social profiles for six months, and spends an hour or two every day responding to his followers’ comments or drafting status updates to send from the pastor’s accounts. The posts, based on lines from Osteen’s sermons and books, are each screened by Joel Osteen Ministries’ media relations chief, Andrea Davis, before they're published. Osteen is against personal updates and insists on short, motivational phrases: "It's hope, it's inspiration, it's stuff that they can use," the pastor explains. "That has helped us be effective." Though Osteen doesn’t tweet himself, he has a separate, private Twitter account from which he monitors his official feed. If Osteen sees a tweet go out that doesn’t sound true to him, Davis can expect a call."

Is the article mistaken? Or how does it work?

>>When our team publishes content and it's not directly from Pastor Joel, we label it "- JOM Team"

On which social media platform do you do that? How does that work on twitter.com/JoelOsteen? And how do you respond to comments on the JOM FB page?

>> We believe in integrity. It's critical. IMHO it's integrity or nothing. And guess what – we believe in prayer too. 🙂

That's good to hear. So, does a person have to be a Christian to work on the JOM social media team? And do you train the team to actually stop and pray when they respond to someone saying they are praying for them?

Thanks again for your insight Brian. You, your team and JOM are doing some amazing things and creating record levels of engagement. I hope you can tell that I'm not bashing you, but questioning where I see gaps in the article.

Hey Kevin, I can see that in the screen capture in the article of the live event chat. Kudos to JOM is using a chat interface that supports multiple moderators where each can identify themself. Twitter and Facebook are tricky though because they don't work the same way.

LaNeisa, that's true, and you've posed the questions in a way that addresses one of the underlying issues we all need to ask ourselves when creating and leading our communications teams. Thank you. 🙂