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    Christian Web Trends Blog: Church Websites, Design, SEO
    Home»blogging»31DBBB Day 12: Develop an Editorial Calendar for Your Blog

    31DBBB Day 12: Develop an Editorial Calendar for Your Blog

    CindyinsdBy CindyinsdMay 18, 2010Updated:Feb 7, 202363 Comments4 Mins Read

    This is Day 11 of 31 Days to Build a Better Blog, a group project 60+ of us bloggers are doing together in an effort to help each other become better bloggers.

    I truly loved yesterday’s assignment, brainstorming new posting ideas. At first I thought it was dumb, but the more I thought about it, the better it sounded. Likewise for today’s assignment–which is to plan out a posting calendar for blogs to write through the week.

    First my objections: I don’t write an informational blog so much as an inspirational one. And the kind of inspiration I write is the stuff God has been saying to me in my daily quiet times (well, mostly daily). Why would I need to brainstorm about this? I’m not the one coming up with the ideas. How can I plan out what God is going to say to me? How will I know what He may want me to write on Wednesday? Why would I need to?

    The thing is, though, I often do plan what God will say to me. People raise topics I have questions about or I read something in the word I don’t understand, so I take it to Jesus and He explains–usually–or sometimes He doesn’t. And planning out a week ahead isn’t all that draconian, especially since I’m the one who decides on the moment whether to follow the plan or not. I often get cool things from God and never get around to posting them because something else comes up that diverts my attention. A posting plan would help to avert that.

    I also liked the idea of planning a posting rhythm or flow–posting a scripture meditation on Monday, a list of relevant posts on Wednesday, a word to the church on Friday. Probably not for me, but it’s a good idea, and the idea of varying the format of my postings does appeal to me, if not in quite so structured a way.

    Another thing I liked was that planning a little ahead will enable me to use more relevant photographs instead of just looking through my photo files for something that might work–or at least be pretty. If I plan ahead, I can actually go out and take a picture that will add to the content rather than just drawing the eye.

    Finally, Rowse makes a good point when he says that blogs can get a little one-dimensional unless the writer plans otherwise. Planning can act as a self-portrait that allows us to see the face of our blog and say, for example, “I think it should have a nose, too–all those eyes look weird by themselves.”

    So give it a shot–what can it hurt? Even if you feel that your blog isn’t the sort that will benefit from planning, you may find some aspects of this assignment that do apply, and how will you know unless you give it a chance?

    Discussion

    1. Do you think your blog could benefit from a little more intentionality? Why or why not?
    2. Do you sometimes feel that your blog is getting a little flat? What would pep it up? How can you make it more interesting and attractive?
    3. Do you find materials in your notebook, etc., and think, “Why haven’t I ever posted on that? Do you then flip past them and forget about them again?
    4. What is God saying to you about this?

    The Extra Mile

    A few other things you can do to take your blog, other bloggers, and this project even further today…

    • Reply & give other bloggers feedback on the little things they do.
    • When other bloggers include a link to a new article they’ve posted today, click, read, and comment on it.
    • Check previous posts in the series for new comments.
    • Tweet, share, & bookmark this post.
    • Please review Richard Sipes blog and give him some feedback.

    Cindy Skillman lives in the Black Hills of South Dakota (USA) with her husband, daughter, and two goofy dogs. They’re involved with a group of brothers and sisters in a new organic church and meet to break bread with one another from house to house as well as just hanging out together through the week. She blogs at http://cindyinsd.wordpress.com and you can follower her on Twitter at @CindyinSDakota

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    63 Comments

    1. Phillip Gibb on May 18, 2010 11:34 am

      this is where I, as they say, "Loose the Plot"
      but I think that, along with yesterday's post, this lesson has great value.
      if you have a good list of blog ideas then you can make good use of set times to write and publish.
      As for planning things to do with your blog, aiming for a target date and launching – that is straight wisdom.
      I am not a wise person in this regard, more of a cowboy 🙂
      What God is teaching me? hmm, Get organized?

      • @bibledude on May 18, 2010 2:13 pm

        LOL… okay cowboy! I don't think that you are alone in this!

        But as I read your comment, I can't help but to think about the Proverb that says, "where there is no vision, the people perish." A Hebrew word study on this reveals much deeper meaning, but the core idea is the same…

        Map out your plans and follow them, or suffer the consequences.

        You are right when you say that there is great wisdom in this post/lesson. And I need to follow that more often myself a well…

        • tijuanabecky on May 18, 2010 2:57 pm

          Thank you for sharing "where there is no vision, the people perish." And how that can apply to blogging.

          • Phillip Gibb on May 18, 2010 5:59 pm

            gulp, well at least I know where I want to go. Planning posts is a way to make sure you stay on the path. So I guess I need to plan my route better. Although I think I have doing ok on instinct for a while, but just ok.

      • Stuart on May 18, 2010 9:07 pm

        Here's my problem …

        I am an extremely organised person – just ask my friends – but when it comes to my blog I revert to this organsiational neanderthal.

    2. L.L. Barkat on May 18, 2010 11:46 am

      I never know what I'm going to write about. Except this week. 🙂

      Darren gets on the scale…
      http://greeninventionscentral.blogspot.com/2010/0…

      • tijuanabecky on May 18, 2010 3:02 pm

        Thanks for sharing, love the picture, and how you tell us what's coming up next week.

      • Stuart on May 18, 2010 9:08 pm

        ha ha – I am so with you on that.

        Though equally I am doing my best to not write a post just becuase there is a lesson on it that day.

    3. Wayne Anson on May 18, 2010 12:04 pm

      I grew up with the prejudice that Spirit-led meant spontaneous or immediate. God spent several years [decades] getting me to see that He has a plan. He created with order and order underlies most of His nature. Then I started seeing it in scripture, too. So trusting Him to inspire what he wants – a series here, a more immediate response there – really enriched my writing and preaching. Besides where is the study to show yourself approved I you tell Him all things of value are found in the immediate. I have since found that I am thick headed enough that sometime He has to cut part of my skull away so the light can get in. Like a child I learn a step at a time as he build maturity, ability, and purpose. And when something is outside my scope of expectation, the layers of learning and prodding it takes to get a new expectation formed in me can be amazing in retrospect. So why would He not use our blogs the sameway – step by deliberate step – a plan – to get the fuller picture across. That's true of 31DBBB, right? That's true of the beautiful Greek logic use in Paul's inspired writings, right? Is that true of me? Right!

      • Richard Sipes on May 18, 2010 1:34 pm

        I know the Quakers have traditionally had a very free and spontaneous worship. That's a good thing. Do you find that God adds more to the immediate and spontaneous when you organize and plan more?

        • Wayne Anson on May 18, 2010 6:10 pm

          As scandalous as your statement sounds, it is really true. The original Quakers actually talked about preparing for open worship. Men like John Woolman and Stephen Grellet would come with prepared sermons. Then they would wait on the Lord again, this time in worship, for the timing of presentation. Sometimes it was a different day than they anticipated, but more often the Holy Spirit orchestrating worship created a context that enriched the prepared message. Yes, today, whether among pastoral or non-structured worship, God definitely adds more to the immediate and spontaneous when you organize and plan under His direction. Some people forget that unprogrammed worship actual rest on an underlying structure and plan. Always has. Thanks for the question! I need to blog on that on my thequakerprophet.blogspot.com blog.

        • Stuart on May 18, 2010 9:13 pm

          Remaining free and spontaneous though is the trick.

          In the church I attend we've had in depth teaching about worship (and praise) but even we forget to remain free and come with our organised lists and just 'hope' that God turns up. So coming back to the point, is being organised any better than spontaneous when it comes to hearing from God?

          I don't know the answer – just tossing it out there.

      • @bibledude on May 18, 2010 5:03 pm

        This is a great point! When I think about being Spirit-led I think about Jonathan Edwards… I understand that he wrote all of his sermons on paper ahead of time and read then word-for-word when he preached. It shows how the Spirit can move through planned-preparedness.

        One way to deal with the 'spontaneity' that people here seem to enjoy, it to build that into the plan. I'm thinking that one (including myself) could plan the editorial schedule with specific posts (from yesterday's exercise), and also plan a day or two each week to just write from what God is putting on your heart for the last day or two. This would help to keep a balance of all of this…

        In fact, I'd be willing to bet that some good new scheduled posts (using yesterday's mind map) might come out of these more spontaneous posts… creating new series that could be written on for quite some time with greater depth.

    4. Wayne Anson on May 18, 2010 12:05 pm

      This weeks new post is up athttp://www.guidedreflections.blogspot.com . I loved the insight – and the processs – that resulted in its creation. Please tell me what you think! Especiallly you inspiriation bloggers, what do you think?

    5. Richard Sipes on May 18, 2010 12:30 pm

      Like yesterday’s lesson, this one fits me well. I have always been low in creativity, but high in organizing. In my preaching I usually work through a book of the Bible verse-by-verse—I find it’s a great plan. And God inspires both the plan and the execution of the plan. I even write out a manuscript for each sermon rather than just notes. Sometimes the word as I preach it comes out sounding very little like what I wrote, but the writing process still helped me think through all the issues, and it helped me to try to find the best words with which to bring the truth God is teaching me.
      I think my blogging probably works in a similar fashion. When I pray and plan, God more easily inspires because my mind and heart are already in tune to Him.
      Even so I do feel my blog writing getting flat sometimes. Today as you review my blog, let me know if you think so. http://junctionforjesus.blogspot.com/2010/05/31db…

      • justapen on May 18, 2010 8:28 am

        My wife runs a ministry studying Creativity as a spiritual discipline, and we usually find that people who think they aren't very creative simply haven't found the right way to express themselves yet. Remember that Creativity does not mean Originality, it just means that you're working hand in hand with the Creator to make something (whether that's a painting, a sculpture or a blog post…)
        That being said, the spontaneity traditionally associated with creativity and being Spirit-led are often best able to function when they have a set structure in which to operate.

        • Richard Sipes on May 18, 2010 1:30 pm

          Seiji, thanks for the encouragement.

        • Jennifer Janes on May 18, 2010 2:29 pm

          "working hand in hand with the Creator to make something"

          I love that idea! That's exactly what I hope to do! I also like what you said about creativity and the Spirit working within a structure.

          This was incredibly helpful to me. Thanks!

          ~Jennifer

        • @bibledude on May 18, 2010 5:05 pm

          This is good justapen! Thanks for sharing this!

        • Wayne Anson on May 18, 2010 6:16 pm

          How awesome! Thanks for sharing your wife's work. In the School of the Prophets we have underdevelopment, creativity is a strong part of tooling up for listening to God.

      • tijuanabecky on May 18, 2010 3:09 pm

        I like how you asked questions for us to answer in the comments. Great idea to have your readers help with the blog layout.

    6. Jennifer Janes on May 18, 2010 7:57 am

      Great post, Cindy! Thanks! I completely agree with the points you made. I've been wanting to "map out" my blog posts for a while but haven't made the time. Today's my day!

      I thought yesterday's assignment was quite helpful and can already see that doing it will offer significant help as I develop an editorial calendar. Like you, I'm not sure exactly what that will look like for my blog, but I'm praying about it and trying to see which direction God would like to see it go!

      Forgot to add that I tried a new type of post today: Travel! The link ishttp://jenniferjanes.wordpress.com/2010/05/18/dan…

      ~Jennifer

      • tijuanabecky on May 18, 2010 3:14 pm

        Hey Jennifer,
        I love how you write in story-form, I really enjoy reading because of this.

        • Jennifer Janes on May 18, 2010 7:15 pm

          Thanks, Becky!

    7. justapen on May 18, 2010 9:34 am

      Not going to lie – organization and I do not get along. The more I try to organize my life and the more i try and come up with a schedule for things the more I find myself working to fit into that. I thought about putting something like Wednesday Word Slam on my blog, but the second I thought about it, I was having difficulty writing anything. One of my favorite styles of writing became a chore the instant I scheduled it. Don't get me wrong, I'm posting regularly even without the 31DBBB but God hasn't shown me how to operate inside a box, even if I'm the one who made it.

      • Stuart on May 18, 2010 9:18 pm

        Well my 2p is that if what you're doing is already working for you then get on and keep on keeping on with that. Don't disrupt it.

        I think today's lesson is more for those that have no idea (like me) and despite being an organised person I can't work that into my writing. I'm trying to work out why though.

    8. Kevin Weatherby on May 18, 2010 2:11 pm

      89% of my blog topics (which are really just daily devotionals for cowboys) comes from reading the Bible. I read a little out of the Old Testament and a little out of the New Testament and I write from what I read that day. I NEVER know what the topic will be.

      That's why yesterday's and today's lessons just don't seem to fit with what I do. I am not saying I didn't try. I have my piece of paper with the five recent posts on it with the brainstorming underneath. I just don't know how to apply the last two days lessons to what I have been doing without changing everything.

      • Richard Sipes on May 18, 2010 11:09 am

        Seems to be working for you. I have been helped by your writing.

        • Kevin Weatherby on May 18, 2010 4:43 pm

          Right back at ya on that one buddy!

      • PaulSteinbrueck on May 18, 2010 5:50 pm

        Kevin, I think that's fine. There may be certain lessons that simply do not apply because of the way you choose to blog.

    9. lara on May 18, 2010 2:30 pm

      I like many of you respond to the leading of the Spirit for my writings. So planning ahead does seem somewhat limiting. But like with speaking, it seems a plan is good as long as we are allowing the Spirit to lead us in different directions as He desires.

      This culture likes variety. And if we are going to meet them where they are, for the glory due our Lord's name, then maybe including a day for funny or a day for guest posts or a day for ___________ could be positive.

      So personally I think I am leaning towards planning one or two days of the week that are regular weekly topics.

      On Tuesdays I link to a friend's blog. You can check out today's post here http://unrehearsedadventure.blogspot.com/2010/05/…

      Happy planning my blogging peeps.

    10. LarryWestfall on May 18, 2010 2:31 pm

      I have found that I enjoy planning a writing schedule. Although I do have some of the same issues that many others have. So my solution has been to write a few blog posts and put them in a holding pattern as a saved draft. That way if I am stuck for content on a particular day, I have something that I have thought through and is ready to go. This also gives me the flexibility to share something pressing that God may have put on my heart for a particular day.

      I find that I like structure, but if it is too rigid I feel confined. I have to have direction with the flexibility for me to make changes.

      Here is today's post: http://larrywestfall.com/character-insights-throu…

      • Cindy on May 18, 2010 4:41 pm

        I know what you mean, Larry. I, too, like having some idea of what's coming up–a plan B, if you will–in case I need it. I don't need to know for sure what's happening next, but it does help to know what COULD happen next, if I need to come up with something. And God can guide our planning, too. It's just important not to make the plan more important than God's leading.

        • Wayne Anson on May 19, 2010 12:21 am

          Amen!

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