Google Analytics has been the most popular analytics platform for over a decade. It tracks and reports website traffic, and provides website managers with insight into where website visitors are coming from and what they’re doing on the website.
In 2019, Google released its 4th generation of Google Analytics – GA4.
We have been big proponents of the previous version of Google Analytics – Universal Analytics – for a long time, and, you know, “if it ain’t broke, don’t fix it.”
But recently Google announced that it will be discontinuing Universal Analytics July 1, 2023.
As a result, we have updated our How to Integrate Google Analytics into Your Website help page and video tutorial, which shows how to get a website setup with GA4 with just a few clicks if it’s built with our WP-EZ Website Builder.
We also updated the Google Analytics lesson (Course 4, Lesson 2) in our WP-EZ Training Center.
If you haven’t yet setup your website with Google Analytics, we encourage you to set it up with Google Analytics 4 now.
If you currently have your website setup with Universal Analytics (your GA tracking ID starts with a “UA”), it’s important to understand that there is no way to migrate to GA4 or transfer data from UA to GA4. So, next week we’ll be publishing an article and video tutorial on the best way to transition from UA to GA4 so that you are able to access valuable website traffic data throughout the transition.
Why is this important? Because…
Smart people make data-based decisions.
Note that if you had your website designed and built using our custom web design service or you have one of our Christian SEO services, we already setup your website with Google Analytics and will make the transition to GA4 for you.
Comment and Discuss
- What questions do you have about Google Analytics 4?
- Do you have your website setup with Google Analytics 4? Why or why not?
Co-founder & CEO, OurChurch.Com
Paul has been the CEO of OurChurch.Com since its founding in 1996, combining his passion for faith and technology to lead the organization.
An accomplished writer, Paul has authored over 2,000 articles on faith and technology, featured on platforms like ChurchLeaders.com, The JoyFM, and his personal blog, LiveIntentionally.org.
Beyond his professional achievements, Paul serves as an elder at Journey Community Church and is deeply engaged in his community through his involvement with the Florida Sheriffs Youth Ranch and the Safety Harbor Chamber of Commerce. He is a contributing author of the book Outspoken! Conversations on Church Communication.