That sounds good… will do.

That's cool. When you're done making your revisions and your webmaster does those upgrades (if you choose to go forward with them) let me know. I'd be interested in possibly doing another blog article about your site then. Or maybe you could do a guest post about the changes you made and the impact it's had on traffic and orders.

Hey Warren, thanks for your comments…

>>I know that coming up with a new design would cost me a lot. I don't have a budget for that.

I can understand that. But I would just challenge you to think of a redesign of your site as an investment. What if you could spend $3k on your site and it would double your income this year. Would that be worth the investment?

>>I am confused by one comment. You suggested I get a shopping cart and I have one.

My mistake. When i reviewed the site it looked like PayPal buttons embedded in an HTML site.

>>It is a nice cart, but unfortunately, it confuses the customers in thinking that their script will be shipped to them.

I can understand your dilemma. I just looked at your homepage and I like the change you made – removing the multi-colored text and addressing the download issue in the opening paragraph. I suggest you keep a log of confused customers, after 30 days evaluate that and see if any modifications are needed.

I am confused by one comment. You suggested I get a shopping cart and I have one. It is a nice cart, but unfortunately, it confuses the customers in thinking that their script will be shipped to them. I can't take out the shipping info, or put any other wording in the shopping cart other than what is already there. (He uses the same cart for all his clients) So, what will happen from time to time, is people will not notice the download link when they reach the order confirmation page. The site automatically sends the order confirmation as an email with the download link there as well. Still, customers will wait for something to arrive in the mail and not figure out about the download. (This is probably one in every 50 customers) That is why I have credit card and download info at the top of my homepage. I want people to know right away that they can download their scripts. Once they get to the shopping cart, they are misled to believe it will be shipped to them because of the shipping address info. I have all of that explained in the FAQ's, but I don't think most people read those. The only place I have to share that info is on my homepage. That is also the reason I have changed the font size and color, to draw attention to those things. When people call, that seems to be the most confusing area, the fact that nothing is being mailed to them.

I have wanted to add video for some time and I just recently learned that my photo gallery needs a payment for me to upgrade and continue using it. The upgrade includes video, so I am excited to try that. The cost is minimal, but we are waiting to make sure we can budget that amount in. Being a novice at these things, I am hoping I can figure it out on my own. I actually think I have a pretty amazing site considering what little I have spent to get it and keep it. I think the reason I do as well as I do in the search engines is because of my use of Web Position (a software program I use for submissions) and it has a lot of info that I don't understand or I could probably utilize it more. I would love to use the blog more, but no one ever seems to read it or comment, so it feels like I'm doing it for nothing.

Since I cannot afford to make a lot of big changes, I have to make subtle ones. I could probably change the menu to that good suggestion of more sub-menus, but I don't have access to putting more things in side-bars. Plus, the menu appears on every page, exactly the same. That is the reason for adding things at the bottom on the homepage. Removing some of that is a good suggestion that I will follow. Thanks again for all your help.

Yes, if there are active Social Media sites related to the site they need to be just as good as the intended result (once redesign is done) and linked. They will be beacons directing traffic to the new site – and they will also be influential on viewer opinion.