Comments on: Less Clutter, Less Noise: 2) Is it always better to have more choices?

By: Crystal

Crystal — Wed, 19 Jan 2011 21:03:32 +0000

simple, accurate, with clear steps – i love it … thanks!

By: Brian Beatty

Brian Beatty — Wed, 19 Jan 2011 20:35:09 +0000

In reply to Crystal. Hey Crystal...thanks for posting. What I would recommend is a complete shift in thinking. If your information is that important, people will find it. So make sure the info you provide is simple, accurate and has clear next steps. By a process of elimination, you will find out what is most important to your congregation than the other way around.

By: Brian Beatty

Brian Beatty — Wed, 19 Jan 2011 20:32:28 +0000

In reply to Kurt. Great points Kurt! Sometimes we need to ebb and flow and realize the world doesn't always revolve around us and that there will be seasons when our information rises to the surface and is of such great importance, everyone needs to read it.

By: Wayne Anson

Wayne Anson — Tue, 18 Jan 2011 06:47:37 +0000

In reply to Russell Martin. I like this. This I need to mental churn over.

By: Russell Martin

Russell Martin — Tue, 18 Jan 2011 05:00:11 +0000

Someone once told me the most important things in an art gallery are not the pieces on display, but what's in basement. If you make everything important, nothing is important.
I am taking a serious look at how much information we put out there, and what methods of communication we need for each.

By: Kurt

Kurt — Mon, 17 Jan 2011 16:09:43 +0000

What Kem is saying in this chapter applies to all communication and I thought I'd apply it to websites specifically.

I work a lot with websites and one thing I find is that in just about every organization, everyone (every ministry, department, etc) wants to be on the homepage or have a link to their page of the website put prominently on the homepage. And I've seen homepages where exactly that seemed to happen. The homepage was really long and appeared to link to everything on the site.

It seems simple enough, if your ministry is on the homepage, you will get more attention. But what a lot of people don't think about is that adding something doesn't just add attention to that ministry, it also takes away attention from all the other ministries on the site. The more links you put on the homepage, the less each of those links is worth because visitors are less likely to see it or pay attention to it.

It's important to decide what are the most important things are that we want to communicate from a website and focus on those things on the homepage. That means being willing to say, "no" to adding things to the page…or taking some off.

By: Less Clutter, Less Noise: 3) The Myth: Advertising Creates Interest | Christian Web Trends Blog

Mon, 17 Jan 2011 12:12:21 +0000

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By: Crystal

Crystal — Sat, 15 Jan 2011 14:47:21 +0000

What a great summary – when I read this chapter I hit myself over the head a few times. We are struggling big time with communication – how do we get information out to people in the best possible way? Some people want to know every little detail of things we are doing – and constantly ask "how do we get this information out there?" So in trying to please them, we probably publicize more things than necessary – in more forms than necessary. I'm not sure that I know the answer to what it is we stop saying – but this chapter (and your summary) helps me think about it in a new way.

By: Brian Beatty

Brian Beatty — Sat, 15 Jan 2011 02:05:44 +0000

In reply to Sarah Holbrook.

Sarah…I wish you Godspeed in 2011 as you seek to simplify and de-clutter your communication. I can't tell you how freeing it is – but it's going to take you a while…so hunker down for a long winter. I encourage you to bring as many key leaders into the discussion because your simplification will be a reflection of what's most important at your church. Look forward to hearing how things go for you. Drop me a note and keep me up to speed on your progress!

By: ferrara5

ferrara5 — Sat, 15 Jan 2011 01:52:33 +0000

Great summary! I am all for ministry that is simple, focused and intentional!!