How to Create SMART Resolutions for Your Website

We’ve been discussing goals this month… the benefits of goals, types of goals, specific goals for websites and SEO.

As you can can probably tell, I am a big proponent of goals and resolutions.  My philosophy is that if it’s worth doing, it’s worth having a goal for it.  That is especially true when it comes to your website and your web strategy for 2020.

But as Michael Hyatt pointed in a blog article titled How to Make New Year’s Resolutions Stick, “the problem with most resolutions is that they are little more than aspirations or wishes.”

Do you know difference between a bad resolution and a good resolution?

Here are some examples of bad resolutions:

• Improve the look of our website
• Get better search rankings for our website
• Be more active in social media

The problem with these “resolutions” is they are so vague, they will never be accomplished. There’s no indication as to what, when or how anything will be done.

But, Michael goes on to say…

New Year’s resolutions… can provide a powerful catalyst for change if they are done right. -Michael Hyatt

Good resolutions are S.M.A.R.T.:

• Specific – Goals should identify exactly what you want to accomplish.
• Measurable – Goals should be able to be evaluated with a yes/no or a numerical evaluation.
• Actionable – Every resolution should start with a verb (e.g. “Add,” “Eliminate,” “Set-up”)
• Realistic – A good resolution should stretch you, but still be attainable.
• Time-bound – Every resolution should have a completion date associated with it.

Examples of SMART resolutions for your website:

• Build a new website by March 1, 2020.
• Talk with an SEO expert to find out the best way to improve our search rankings.
• Post 1 blog article a week every week in 2020.

To put this in context, I wrote previously about the 4 types of goals.  SMART Resolutions are the same thing as project and process goals.

Post a comment and discuss… Have you set 2020 resolutions/goals for your website? If so, what are they?

Paul Steinbrueck

Co-founder & CEO, OurChurch.Com

Paul has been the CEO of OurChurch.Com since its founding in 1996, combining his passion for faith and technology to lead the organization.

An accomplished writer, Paul has authored over 2,000 articles on faith and technology, featured on platforms like ChurchLeaders.com, The JoyFM, and his personal blog, LiveIntentionally.org.

Beyond his professional achievements, Paul serves as an elder at Journey Community Church and is deeply engaged in his community through his involvement with the Florida Sheriffs Youth Ranch and the Safety Harbor Chamber of Commerce. He is a contributing author of the book Outspoken! Conversations on Church Communication.