Thanks Paul. It’s a little early to say anything definitively about Penguin 2.0 (it’s only been about a day since the release), but so far I don’t see anything unusual. It looks like rather than going after a different kind of link spam, Penguin 2.0 is just a little better at finding link spam than the previous version. But, we’ll have to watch and see if anything else emerges as the dust settles.

As far as what to look for if you get hit and what kind of links to get rid of or disavow, that’s a big enough topic for a a couple of blog posts, so stay tuned and I’ll publish some follow-up posts to answer those questions next week.