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    Facebook to Build Google Rival

    Kurt SteinbrueckBy Updated:12 Comments2 Mins Read

    For a long time people have been speculating on whether Facebook will create a search engine to rival Google and Bing.  As the world’s largest social network, they have a wealth of personal information about people, information about who they know, what they like, what they believe, etc.  This is the type of information Google has been pursuing for what 3…4 failed social networks?  (Well, I guess Google+ isn’t really a failure…yet).

    Playing Coy
    Up until now, Facebook has always denied that they would create a search engine.  They were just going to do social networking. But that appears to be changing.  In a recent interview, Mark Zuckerberg (creator and CEO of Facebook), said,

    “Facebook is pretty uniquely positioned to answer the questions people have. At some point we’ll do it. We have a team working on it.”

    Can They Do It?
    It seems Google’s worst nightmare is fast approaching.  Then again, there’s a lot that goes into creating a successful search engine as dozens of failed search companies can attest.  The question is whether Facebook can do it right.

    You can read more about Facebook’s plans for a search engine at:

    http://www.webpronews.com/mark-zuckerberg-says-facebook-will-do-search-2012-09

    What do you think?

    • Will Facebook be able to unseat Google as the top search provider?
    • Should Facebook even be meddling in the search business?

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    OurChurch.Com Director of Marketing Services Kurt serves as OurChurch.Com’s Director of Marketing Services, bringing over 20 years of expertise in search marketing, and has developed numerous marketing services and served hundreds of churches, schools, ministries, and businesses. He has authored more than 500 articles on the subject, contributing to platforms like the Christian SEO Guys blog and Church Marketing University, and is an active participant on LocalSearchForum.com. In addition to his professional accomplishments, Kurt is an ordained minister, serving as pastor at Faith Lutheran Church in Wesley Chapel, FL, demonstrating his commitment to both faith and community. He holds a Bachelor's Degree and a Master's Degree from Georgia Southern University. He also holds a Specific Ministry Pastor Certificate and a General Pastor Certificate from Concordia Seminary.

    View 12 Comments

    12 Comments

      • Kurt Steinbrueck on

        There are really two types of information they will be dealing with. The first is non-personal information. This is what search engines deal with now. These are things like, information about the first flight or what a political party's platform is. My guess is that they will be using outside sources for this information, like company sites, news sites, really any website. The second type of information is personal information. This includes things like your history, gender, age, etc. as well as your likes and dislikes. This is where having the Facebook database will come in handy.

        So, when you say Facebook has a lot of disinformation, I'm sure your right in terms of the non-personal there's a lot of misinformation, but do you think there is a lot of misinformation in the personal information?

    2. 3dimensionallife on

      Mark said, "“Facebook is pretty uniquely positioned to answer the questions people have. At some point we’ll do it. We have a team working on it,”

      So the question is just when will we see it?

      I believe that we will probably see a "want" button, so companies can see how to position their marketing message.

    9. Kate on

      I love using Facebook the most, as it helps me to have real-time conversation, share files, post text, images and videos, and see the activities of my friends as well. [link removed by admin]

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