Comments on: Interview: How One Christian School Doubled Enrollment Using Online Marketing

By: Jodi Marshall

Jodi Marshall — Mon, 20 Oct 2014 14:55:06 +0000

Great work..keep it up!

By: PaulSteinbrueck

PaulSteinbrueck — Wed, 27 Nov 2013 17:37:01 +0000

In reply to vcacademy. It's good to hear you're being intentional about trying to increase visitors and ultimately enrollment through search marketing. I hope you'll come back in a few months and let us know how its going. And if the company you're working with does not live up to your expectations, I know of some folks who can help. ;)

By: vcacademy

vcacademy — Wed, 20 Nov 2013 12:17:14 +0000

As a Christian Private School one of the toughest challenges we face is getting new student enrollments with minimal resources. This interview is awesome, we have just engaged with a search marketing company to assist us with our online marketing strategy so hearing the success story of this blog post is truly encouraging. Thank you

By: hybridedwin

hybridedwin — Sat, 02 Jun 2012 10:20:13 +0000

Informative post. Nice discussion between Kurt and Jen, as a manager of a private school I agree with this point that the priority for us is always the children and making sure the teachers have the academic tools they need. http://www.canadachristianschool.com/

By: Benton

Benton — Sun, 05 Feb 2012 12:26:38 +0000

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By: Tatyana Mccaie

Tatyana Mccaie — Sun, 19 Jun 2011 11:27:28 +0000

Sometimes I question the internet and what is posted? The internet never used to be like that, recently though it has turned around. What do you think?

By: Garnett

Garnett — Fri, 10 Sep 2010 16:11:35 +0000

Interesting article,thanks for this.

By: PaulSteinbrueck

PaulSteinbrueck — Fri, 03 Sep 2010 17:29:41 +0000

In reply to Neil Pierson. That's sounds fantastic! Neil, would you like to put that into a guest blog post which we could publish this month during our Back to School month? Here's a link to the guest blogger info: https://blog.ourchurch.com/become-a-guest-blogger/

By: Neil Pierson

Neil Pierson — Fri, 03 Sep 2010 08:12:30 +0000

A good question Paul. By adding 2 new stories every school day, lots of photos and videos to our website our existing school community is FAR more aware of what is happening at school. The actual 'product' of the school hasn't changed. There is still the same number of events, excursions and activities as before. Yet now the perception is we have far more going on at school. The only difference is we share far more news about it.

The blogsite also gives our parents the ability to share events at school with other members of their family and friends. As some parents only have kids in Junior School or in High School the blogsite lets them know what is happening right throughout the school. This is important for cross marketing.

When the website was dull no one in the existing community would send a link to it if people asked about the school. Now that our existing parents like the site they are far more willing to send a link to it when prospective parents ask about the school.

The website also creates a more accurate impression of the use of technology in the classrooms. When the website was dull – with no reason to return – it gave the impression the school was not embracing technology and was old fashioned.

By: PaulSteinbrueck

PaulSteinbrueck — Mon, 02 Aug 2010 10:48:48 +0000

In reply to Neil Pierson. Neil, that's great! Can you be more specific about the ways your website has impacted your school?