Wisdom starts with asking the right questions. Here are 9 questions about search engine marketing every organization should be able to answer. Can you?
Browsing: search marketing
John Saddington posted a good article to ChurchCrunch yesterday that is a perfect fit for our focus on search marketing this month.
In Content Alone Doesn’t Cut It for Traffic, SEO, he makes the case that great content is important, but distribution is just as important.
Search Engine Marketing can be a very effective way of not only generating traffic to your website, but targeting the specific traffic that is interested in what your website has to offer. This has the effect of not only increasing the traffic to your website, but also increasing the conversions on your website. This may mean more sales, more visitors to your church, or, as in the case of Christian Leadership University, more students. Here’s how.
Just about everyone says search rankings are important, but there seems to be a lot of confusion about keywords, search rankings, and other search engine related issues. Where does your organization stand when it comes to search engines?
If you go to Google and start typing in the search box “Christianity is,” Google serves up suggested searches like “Christianity is a lie,” “Christianity is false,” and worse. This is true for Judaism, Buddhism, and Hinduism too.
But not Islam.
Type in “Islam is” and you get nothing.
In my previous articles about usability testing, I wrote about ways for businesses and organizations to perform their own usability testing with minimal cost, time, and difficulty. One of the great online features that make this possible is LiveStream.com with Procaster. No, this is not a paid endorsement. We were just so thrilled with LiveStream’s service when we did our last usability test that I had to share.
I caught this discussion in the Web Pro World forums – Twitter for SEO – No Purpose for Twitter. …
In an economic recession, people tend to reduce unnecessary spending. This may mean changing little things, like not going to the movies or eating out as much, however, it can also mean changing big things, like whether a child goes to public or private school. One way a family can quickly save $5000 a year is to stop sending their child to a private school. While many schools are resigned to the fact that they are going to see enrollment go down until the economy turns around, at least one school is planning to see their enrollment go up. How?
Kurt posted a provocative blog article on Church Marketing Online entitled Is Your Church Putting Money Before God? In it…
One group, however, that has been slow to move online is local businesses. These tend to smaller businesses that only provide their product or service to a specific geographic location, their city. For them the Internet seemed, and in some ways was, to broad to be effective, but all that has been changing in the last few years. The Internet is now the most important place for local businesses to market themselves.