What We Can Expect Going Into 2015

We can expect Google to become even smarter in the year 2015. In looking back over the last few years, we can also expect bigger changes than usual to search results. As mobile environments become more prominent, people are expecting to get super-fast and accurate results, and Google intents to deliver.

We can expect things such as “authorship” of content, verified addresses and strong social profiles to all play an important role in the organic ranking of websites.

It has now become more time consuming to try and trick the search engines than to actually give them exactly what they require. Things such as Google Plus which aren’t yet fully understood, help Google and visitors of your web properties know who you are, and, although it’s not the greatest of social environments, it is becoming more clear that Google Plus is the easiest way to begin building your foundation from.

The new year is also expected to bring at least two new “updates” similar  to Penguin and Panda, but as long as webmasters and marketers adhere to the latest changes and are in compliance, you can be sure that these updates will have little or no effect on your web traffic growth.

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“Hi and welcome to OurChurch.Com’s monthly SEO Update for January…”
For an outline of the video, click here.

Tell Us What You Think:

• Have you seen anything new in Google?
• Do you use the Internet on a mobile device or desktop?
• How important is it to you that a website is mobile friendly?

Kurt Steinbrueck

OurChurch.Com Director of Marketing Services

Kurt serves as OurChurch.Com’s Director of Marketing Services, bringing over 20 years of expertise in search marketing, and has developed numerous marketing services and served hundreds of churches, schools, ministries, and businesses.

He has authored more than 500 articles on the subject, contributing to platforms like the Christian SEO Guys blog and Church Marketing University, and is an active participant on LocalSearchForum.com.

In addition to his professional accomplishments, Kurt is an ordained minister, serving as pastor at Faith Lutheran Church in Wesley Chapel, FL, demonstrating his commitment to both faith and community. He holds a Bachelor’s Degree and a Master’s Degree from Georgia Southern University. He also holds a Specific Ministry Pastor Certificate and a General Pastor Certificate from Concordia Seminary.