One group, however, that has been slow to move online is local businesses. These tend to smaller businesses that only provide their product or service to a specific geographic location, their city. For them the Internet seemed, and in some ways was, to broad to be effective, but all that has been changing in the last few years. The Internet is now the most important place for local businesses to market themselves.
Author: Kurt Steinbrueck
Kurt Steinbrueck
OurChurch.Com Director of Marketing Services Kurt serves as OurChurch.Com’s Director of Marketing Services, bringing over 20 years of expertise in search marketing, and has developed numerous marketing services and served hundreds of churches, schools, ministries, and businesses. He has authored more than 500 articles on the subject, contributing to platforms like the Christian SEO Guys blog and Church Marketing University, and is an active participant on LocalSearchForum.com. In addition to his professional accomplishments, Kurt is an ordained minister, serving as pastor at Faith Lutheran Church in Wesley Chapel, FL, demonstrating his commitment to both faith and community. He holds a Bachelor's Degree and a Master's Degree from Georgia Southern University. He also holds a Specific Ministry Pastor Certificate and a General Pastor Certificate from Concordia Seminary.
During Search Marketing Month, we wanted to give the members of OurChurch.Com an idea of what search marketing can do for their website, ministry, school, or business. So, we decided to do a series of case studies of actual search marketing clients. This week we’ll start with churches. See how church marketing has effected one church in Safety Harbor, FL…
One of the biggest fears any website owner has about the new interactive website features is loosing control of the content of their website. This is especially true for churches. These fears are understandable and can cause the leadership of a church to decide not to have an interactive website and just stick with the static, well-controlled website they have. But I think that would be a mistake. Here’s why…
While discussing interactive church websites at the Interactive Church Conference, one of the pastors in our group brought up…
The social web has taken off over the past couple of years. This is due to a change in the philosophy of how people think about websites. Web 2.0 and beyond is no longer about static pages and sharing information, but about interactive websites that facilitate sharing life. It’s about real life and real experiences. So, what can you do on your church website to allow people to share their lives and is your church website really the place for all this messy sharing?
According to a new study, search engines beat out print yellow page and white pages for the first time as the first source used to find local business information. People use major search engines, like Google, as well as Internet yellow pages and local search engines twice as often for local business information.
In today’s world, if your business is not on the net, you are at a huge disadvantage. You need local business marketing. It doesn’t matter anymore if you are a small business or a large business or if you have a local business or or international corperation. With a majority of people either doing their shopping online or at least researching their purchase on the web it is absolutely essential for local businesses to market on the Internet.
Schools can increase their enrollment and increase their budget by marketing their school. The Top School Search Rankings service is an online school marekting service guaranteeing top rankings in Google and Yahoo that can help bring in more students.
Top Ten Search Marketing Mistakes – Avoid these errors and and use Search Engine Marketing to make your site a success!!
Link building campaigns are one of the most effective ways of inproving search rankings and bringing visitors to your website.