Are SEO services helpful for older, established sites? Depending on how old and established a site is, the need for an aggressive SEO service may not seem as urgent. That said, there are three key reasons an SEO service is still important and effective for older, established sites.
Author: Kurt Steinbrueck
Kurt Steinbrueck
OurChurch.Com Director of Marketing Services Kurt serves as OurChurch.Com’s Director of Marketing Services, bringing over 20 years of expertise in search marketing, and has developed numerous marketing services and served hundreds of churches, schools, ministries, and businesses. He has authored more than 500 articles on the subject, contributing to platforms like the Christian SEO Guys blog and Church Marketing University, and is an active participant on LocalSearchForum.com. In addition to his professional accomplishments, Kurt is an ordained minister, serving as pastor at Faith Lutheran Church in Wesley Chapel, FL, demonstrating his commitment to both faith and community. He holds a Bachelor's Degree and a Master's Degree from Georgia Southern University. He also holds a Specific Ministry Pastor Certificate and a General Pastor Certificate from Concordia Seminary.
Once you’ve started search marketing for your website, it’s important to track how you are doing in the search engines, measure the success of your efforts, and find ways to improve your results. Here are five free tools to help you measure the search marketing for your website:
Unlike just about any other form of marketing, search marketing has the ability to provide you with an ever increasing amount of free traffic to your website. With this in mind, I want to encourage everyone of you with a website to start marketing your website in the search engines. To help get you started, here are 5 free tools you can use to get the SEO ball rolling for your website.
Search Engine Marketing can be a very effective way of not only generating traffic to your website, but targeting the specific traffic that is interested in what your website has to offer. This has the effect of not only increasing the traffic to your website, but also increasing the conversions on your website. This may mean more sales, more visitors to your church, or, as in the case of Christian Leadership University, more students. Here’s how.
Over the past week I’ve written about what usability tests are, why they are beneficial for businesses and organizations and how any company/org can perform usability tests. Hopefully, everyone has already started planning their next usability test, but just in case you’re not yet sure, I thought I’d address some common reasons organizations don’t do usability tests:
In my previous articles about usability testing, I wrote about ways for businesses and organizations to perform their own usability testing with minimal cost, time, and difficulty. One of the great online features that make this possible is LiveStream.com with Procaster. No, this is not a paid endorsement. We were just so thrilled with LiveStream’s service when we did our last usability test that I had to share.
In my last article I wrote about what you would need for your usability test. You can see that information here in part 1. Today, I’m going to write about the process of the usability test. How do you perform a usability test?
Last week I wrote about what a usability test is and why it is a great tool anyone and everyone should use. Usability tests can be real eye-openers, revealing things about your website that you never realized. These revelations can be the difference between having a successful website and an unsuccessful site or the difference between having a good site and a great site. It may even be the difference between whether your online company thrives or fails. Today, I’m going to write about how any company or organization can perform usability tests quickly, cheaply, and effectively.
I wish I could say “why aren’t you doing usability tests? Everyone else is.” But it’s simply not true. Most companies and organizations don’t do usability testing and they are missing out on a great opportunity. Church staffers and other non-business people you need to read this too. While businesses can certainly benefit from usability testing, so can churches…and anyone else with a website for that matter. So, what is usability testing and why is it so important for you to start doing it?
In an economic recession, people tend to reduce unnecessary spending. This may mean changing little things, like not going to the movies or eating out as much, however, it can also mean changing big things, like whether a child goes to public or private school. One way a family can quickly save $5000 a year is to stop sending their child to a private school. While many schools are resigned to the fact that they are going to see enrollment go down until the economy turns around, at least one school is planning to see their enrollment go up. How?