There are a lot of organizations that don’t do SEO (Search Engine Optimization). They have a lot of good reasons for that choice. So, I thought I’d put together the top 10 reasons why you really shouldn’t do SEO:
10. If your business grows, you might have to hire some new people and that can really be a hassle.
9. If people like your organization enough, they’ll keep searching for you…even to page 1348.
8. You already are getting enough visitors to your website. 100 visitors a month is a lot, right?
7. Your business is already making enough money. Anyway, if you made more, you’d just have to pay more taxes.
6. SEO, SEM, PR, SERP…Ahh! There are just too many acronyms. IKR? AAMOF IHA 2. IMHO, PCMCIA, 4COL! AWHFY?
5. Nobody really uses search engines. It’s just a fad. The Yellow Pages, that’s what people use.
4. Your classes are full and you don’t want to bother with one of those annoying “waiting lists”.
3. You like having a small church. You don’t need outsiders.
2. You’re a Christian organization. God will simply cause people to contact you like He provided manna for the Israelites. You don’t have to work at it.
1. Someone else will help those people.
So, if any of these apply to you, stay away from SEO! If they don’t, give me a call.
OurChurch.Com Director of Marketing Services
Kurt serves as OurChurch.Com’s Director of Marketing Services, bringing over 20 years of expertise in search marketing, and has developed numerous marketing services and served hundreds of churches, schools, ministries, and businesses.
He has authored more than 500 articles on the subject, contributing to platforms like the Christian SEO Guys blog and Church Marketing University, and is an active participant on LocalSearchForum.com.
In addition to his professional accomplishments, Kurt is an ordained minister, serving as pastor at Faith Lutheran Church in Wesley Chapel, FL, demonstrating his commitment to both faith and community. He holds a Bachelor’s Degree and a Master’s Degree from Georgia Southern University. He also holds a Specific Ministry Pastor Certificate and a General Pastor Certificate from Concordia Seminary.
17 Comments
#2 is quite interesting. Just pray, pray, and pray some more. And the Manna will come. Well, it seems to me that even in the wilderness, they had TO DO SOMETHING to bring the manna to the table. And there were a few DON'T DO's (just keep enough for a day, and take double portion on the 6th day. And then don't try to get any on the seventh day).
Great point Hal. God certainly provides, but he often does it through our labor.