Comment spam is a huge problem for blogs. Spammers use programs to automatically post thousands of bogus comments to blog articles with links to their websites in them. Because search engines consider a link to a site to be a vote of confidence for that site, spammers spam blogs in the hopes that the links they post will boost their Viagra-hocking site (or whatever) to the top of the search results.
The NoFollow link attribute was developed to combat blog comment spam by telling search engines not to follow the link or count it in their ranking algorithm. The theory was that if spammers are not getting any benefit from the links the post, they would stop spamming.
Unfortunately, the theory is flat out wrong and the NoFollow attribute has been a total failure. Why is that? And what has Christian Web Trends done about it?
Why NoFollow Has Been a Failure?
Loren Baker of Search Engine Journal recently posted 13 reasons why NoFollow has been a failure. It’s a great read! The bottom line is that the NoFollow attribute doesn’t prevent comment spam because spammers will spam you whether you use the NoFollow attribute or not.
We can vouch for that first hand as we get more than 100 spam comments a day. Thank God for the amazing Spam Karma 2 plugin that filters comments or it would take a full-time staff person just to delete the junk. (Yes, we hate the name as well, but the plugin is just a tool and has nothing to do with concept of spiritual karma.)
To Follow or NoFollow, That is the Question
I had always assumed that the WordPress blog software we use for Christian Web Trends did not use NoFollow and allowed search engines to follow and credit the links posted by commenters. But after reading Loren’s article, I realized I had never actually checked. As it turns out as of version 1.5, WordPress automatically adds the NoFollow attribute. Moreover, WordPress does not even make turning off NoFollow an option.
Fortunately, there are two free WordPress plugins that remove the NoFollow tag and are a snap to install. I downloaded and installed Follow URL (the other plugin is DoFollow), activated it, and now links posted in comments will be followed and credited by search engines.
Our primary motivation for making the change is that we want to reward our readers for commenting. If you put the time and thought into contributing to the conversation here in the Christian Web Trends blog, then we want to help you get whatever boost in the search engines that link might give you.
What do you think of the NoFollow attribute? If you blog, do you have NoFollow enabled? What do you think of our disabling of NoFollow? Are you more likely to post a comment knowing that it will help your website/blog in search results?
Co-founder & CEO, OurChurch.Com
Paul has been the CEO of OurChurch.Com since its founding in 1996, combining his passion for faith and technology to lead the organization.
An accomplished writer, Paul has authored over 2,000 articles on faith and technology, featured on platforms like ChurchLeaders.com, The JoyFM, and his personal blog, LiveIntentionally.org.
Beyond his professional achievements, Paul serves as an elder at Journey Community Church and is deeply engaged in his community through his involvement with the Florida Sheriffs Youth Ranch and the Safety Harbor Chamber of Commerce. He is a contributing author of the book Outspoken! Conversations on Church Communication.
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