Some folks at Mosaic Church in LA, which is led by Erwin McManus (one of my favorite authors and speakers) have created a Doritos Commercial which is in the running to air during the Superbowl.
It’s one of the 6 finalists in Doritos Crash The Super Bowl contest, which means it’s already netted it’s creators $25k. The 3 commercials that get the most votes will air during the Super Bowl. The site doesn’t show current vote totals, but if the number of views and comments are any indication (it’s currently tops in both), “Casket” is on its way to Miami.
According to contest rules, if the commercial gets first place on the USA Today Ad Meter, it’ll net them another $1 million. Lest you dismiss that possibility, last year top Super Bowl ad was in fact a Doritos submission.
So, what’d you think of the ad?
Thinking about huddling up with your church’s video team to start spit-balling ideas for the 2011 Super Bowl?

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Beyond his professional achievements, Paul serves as an elder at Journey Community Church and is deeply engaged in his community through his involvement with the Florida Sheriffs Youth Ranch and the Safety Harbor Chamber of Commerce. He is a contributing author of the book Outspoken! Conversations on Church Communication.
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A non-Michigan automaker seemed to have taken the Internet by storm even before the Super Bowl arrived. Volkswagen aired two commercials, but the one that everyone remembers involves a little boy dressed up as Darth Vadar. With over 1.8 million views on YouTube within the first 48 hours and growing to over 15 million views by the time the Super Bowl arrived, this ad left the biggest impression on the viewers across the U.S according to most websites.