Blog Strategy: More, Shorter Posts

This week we’re going to start experimenting with a new blogging strategy.

Lately we’ve been posting 3-5 original posts a week. Additionally, we’ve been retweeting a few links a day to posts and articles about ministry and technology issues published elsewhere.

We’ve noticed some other bloggers (most notably Todd Rhoades at Monday Morning Insight and Guy Kawasaki at AllTop) that rather than retweet links to other posts, write a post with a paragraph or two about the article, a link to the original article, and a conversation-starting question or two.

So, we’re going to give that format a shot this week. We’re still going to post 3-5 original articles this week, but we’re also going to throw in another 2-3 short posts a day to initiate conversations about other thought provoking posts and articles we read.

Any thoughts on this experiment?

Paul Steinbrueck

Co-founder & CEO, OurChurch.Com

Paul has been the CEO of OurChurch.Com since its founding in 1996, combining his passion for faith and technology to lead the organization.

An accomplished writer, Paul has authored over 2,000 articles on faith and technology, featured on platforms like ChurchLeaders.com, The JoyFM, and his personal blog, LiveIntentionally.org.

Beyond his professional achievements, Paul serves as an elder at Journey Community Church and is deeply engaged in his community through his involvement with the Florida Sheriffs Youth Ranch and the Safety Harbor Chamber of Commerce. He is a contributing author of the book Outspoken! Conversations on Church Communication.