This year we are making some big improvements to communicate better with you.
First, a few stats about email:
- 92% of online adults use email, with 61% using it on an average day. -Pew Research
- 72% of consumers say that email is their favored conduit of communication with companies they do business with. -MarketingSherpa (2015)
- 30% of consumers now read their email exclusively on mobile devices – Yesmail “Email Compass: The Mobile Effect” (2013)
Bottom line is:
Email is the most effective way to communicate with most people.
We’re switching to Zoho
For years we’ve used an in-house email system we developed ourselves, but the quality and features of professional email distribution/management services have surpassed our system, so we’ve switched to Zoho which is similar to Constant Contact and Mai Chimp but not as well known (and better, in my opinion). The benefits of this include:
1) Easier to read. Emails sent by Zoho are mobile-friendly, so you’ll find our emails easier to read on any device.
2) Easier to subscribe/unsubscribe. The subscribe/unsubscribe process with our old system was very cumbersome. With Zoho you’ll be able to subscribe or unsubscribe quickly and easily. It will also automatically unsubscribe people’s whose email accounts are disabled or closed down.
3) More consistent delivery. In the past, we’ve found some Internet Service Providers (ISPs) occasionally block email from our email server which means sometimes subscribers don’t get our emails. Zoho is very diligent about maintaining good relationships with ISPs. In fact, they review and approve all of their clients’ emails to ensure spam is never sent from their servers, and their servers always have a great reputation.
We’ll be sending our first message via Zoho soon. We look forward to your feedback.
If you missed our previous announcement, check out New in 2016: 1) Responsive cPanel Theme & Tutorial Videos
Discuss and Comment:
- What do you think about OurChurch.Com’s move to Zoho?
- What about your email communication? What system do you use?
- Are your emails easy to read? Easy to subscribe/unsubscribe? Delivered consistently?
Co-founder & CEO, OurChurch.Com
Paul has been the CEO of OurChurch.Com since its founding in 1996, combining his passion for faith and technology to lead the organization.
An accomplished writer, Paul has authored over 2,000 articles on faith and technology, featured on platforms like ChurchLeaders.com, The JoyFM, and his personal blog, LiveIntentionally.org.
Beyond his professional achievements, Paul serves as an elder at Journey Community Church and is deeply engaged in his community through his involvement with the Florida Sheriffs Youth Ranch and the Safety Harbor Chamber of Commerce. He is a contributing author of the book Outspoken! Conversations on Church Communication.