Looking for great social media content that is going build community and engagement?
Tim Briggs, creative media pastor at Church at Charlotte, posted a great idea on the Church Marketing Sucks blog!
We heard of a church that would recognize a different volunteer each month by posting their picture on a bulletin board. We liked the idea and decided to modernize it to fit current, 21st century media consumption habits. So each Monday afternoon, we recognize a volunteer by name and include their picture with a short description of what they do at the church.
Tim goes on to say the series has proven to be very popular and provides several examples.
I love it!
Most organizations (including churches) spend most of their time on social media broadcasting announcements. This can often give the impression that the church is primarily about getting people to serve the church’s agenda. Posts like this show a church is made up of people serving one another.
It’s no wonder this series has proven so popular. If you saw a friend of yours honored online, wouldn’t you like and comment on the post?
While the post is written from the perspective of a church communicator, there’s no reason it couldn’t be used by a nonprofit ministry, school or even business (honoring employees).
What do you think of the idea? Are you going to borrow it?
Co-founder & CEO, OurChurch.Com
Paul has been the CEO of OurChurch.Com since its founding in 1996, combining his passion for faith and technology to lead the organization.
An accomplished writer, Paul has authored over 2,000 articles on faith and technology, featured on platforms like ChurchLeaders.com, The JoyFM, and his personal blog, LiveIntentionally.org.
Beyond his professional achievements, Paul serves as an elder at Journey Community Church and is deeply engaged in his community through his involvement with the Florida Sheriffs Youth Ranch and the Safety Harbor Chamber of Commerce. He is a contributing author of the book Outspoken! Conversations on Church Communication.
5 Comments
I love this idea. The church we attend has a facebook page and I am an administrator. I plan on taking advantage of your idea to let folks know whats being done in our community via the church members.
Thanks so much!
That's awesome Sherry! Would you post another comment with a link to your Facebook page when you do?
I think it's a great idea! I've also seen a church that has each council member write up a little bit about their faith journey and how they got connected with the church, then posts one every month as blog content and shares it via social media. Could do it with staff too.
That's a good idea too. Though, I think people tend to be more responsive if someone else writes about the person rather than a person writing about themselves. Perhaps a Q&A/interview format would work.
Thanks for sharing this Paul!