Alicia Jessop wrote on Forbes.com…
“As the World Cup kicks off in Brazil, it is clear that much more than teams’ rosters have changed over the last four years. Rather, the means through which humans across the world communicate have drastically changed since soccer last stood on its biggest stage in 2010.
Think about this: When the 2010 World Cup kicked off, Facebook was two years away from going public, Pinterest was a mere two months old and Instagram didn’t exist. Four years later, the biggest scorer of the 2014 World Cup may not be on the field, but rather, inside of the social media channels activating around the event.”
Unlimited Possibilities
The opportunities to dial in World Cup fever online are not limited soccer-related organizations or the World Cup sponsors. In fact, the ministry opportunities are only limited by your imagination.
- Churches, men’s ministries and small groups can host World Cup watch parties.
- Missions organizations can spotlight missionaries and missions opportunities in the countries represented in the World Cup.
- Christian schools and sports ministries can offer soccer clinics for kids.
- Ministries that help the poor could do a World Cup of Soup drive.
- Student & children’s ministries could create snow cones colored to match the flags of the participating countries.
World Cup Events and Themes
Probably the easiest way to engage World Cup fans is to write/blog/post/pin about the events and themes of the World Cup in ways that relate them to God…
- Winning with humility
- Losing with grace
- Dealing with the unfairness of a bad decision by a referee
- Teamwork
What do you think?
Are you doing anything related to the World Cup in your church, ministry or business?
Post a comment and discuss!

Co-founder & CEO, OurChurch.Com
Paul has been the CEO of OurChurch.Com since its founding in 1996, combining his passion for faith and technology to lead the organization.
An accomplished writer, Paul has authored over 2,000 articles on faith and technology, featured on platforms like ChurchLeaders.com, The JoyFM, and his personal blog, LiveIntentionally.org.
Beyond his professional achievements, Paul serves as an elder at Journey Community Church and is deeply engaged in his community through his involvement with the Florida Sheriffs Youth Ranch and the Safety Harbor Chamber of Commerce. He is a contributing author of the book Outspoken! Conversations on Church Communication.