Yelp (local review site) recently made a change that could impact whether customers will even give you a chance. If you are breaking their guidelines they will warn your potential visitors that they may not want to trust what they read.
Bing also had several updates to their search features.
I’ll explain the change to the Yelp and how to protect yourself as well as tell you all about the changes Bing has made in this month’s SEO update.
httpvh://www.youtube.com/watch?v=75R_pfOQh6M
“Hi, I’m Kurt Steinbrueck with OurChurch.Com and I’m here with your monthly SEO update, so you can stay informed…” For the full transcript, click here.
Video Summary:
- Reminder: Google changed their guidelines. You need to make sure you are not doing these link building techniques anymore.
- Bing updates their video search
- Bing updates their news search. Now listing trending stories from Facebook
- Yelp goes after organizations the violate their reviews guidelines
Share Your Thoughts:
- Have you ever offered incentives for reviews?
- Do you think offering incentives for reviews is unethical?
- What do you think of Bings updates?
OurChurch.Com Director of Marketing Services
Kurt serves as OurChurch.Com’s Director of Marketing Services, bringing over 20 years of expertise in search marketing, and has developed numerous marketing services and served hundreds of churches, schools, ministries, and businesses.
He has authored more than 500 articles on the subject, contributing to platforms like the Christian SEO Guys blog and Church Marketing University, and is an active participant on LocalSearchForum.com.
In addition to his professional accomplishments, Kurt is an ordained minister, serving as pastor at Faith Lutheran Church in Wesley Chapel, FL, demonstrating his commitment to both faith and community. He holds a Bachelor’s Degree and a Master’s Degree from Georgia Southern University. He also holds a Specific Ministry Pastor Certificate and a General Pastor Certificate from Concordia Seminary.
7 Comments
Good stuff, Kurt! Thanks for the update! And thanks for the reminder about Google's change in policy concerning article and press release marketing.
Nice post i like it. Please update this type of information regularly.
Will do!
Thanks for your update! And thanks for the reminder about Google’s change in policy concerning article and news release marketing.
Very helpful post. Keep posting such informative posts regularly… Thanks for sharing such post.
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