Do you prefer Bing or Google? For most of us we usually start with one or the other and usually the choice is more out of habit than whether the results we get are actually better in one search engine or the other. Currently Google gets about 65% of the searches. That’s a lot of people with Google habit, and now Bing wants you to put that habit to the test.
Bing It On!
So, here’s the challenge. Bing setup a page where you can search for any word or phrase you want. When you search, the page will display both Google and Bing’s search results for the word/phrase side by side, removing all the branding additional features from each so you can’t tell which side has Google’s results and which side has Bing’s results. The page randomly switches whose results are on which side. You then choose the side you think has the best set of results. The best out of five wins.
According to Bing, about 2/3 of people who take the test choose the Bing results.
Put it to the test:
So, go ahead and take the challenge. Are you using Bing or Google out of habit or because the results are better? Click below to take the challenge and then share the results with us in comments:
So, who did you pick?
Post a comment below.
OurChurch.Com Director of Marketing Services
Kurt serves as OurChurch.Com’s Director of Marketing Services, bringing over 20 years of expertise in search marketing, and has developed numerous marketing services and served hundreds of churches, schools, ministries, and businesses.
He has authored more than 500 articles on the subject, contributing to platforms like the Christian SEO Guys blog and Church Marketing University, and is an active participant on LocalSearchForum.com.
In addition to his professional accomplishments, Kurt is an ordained minister, serving as pastor at Faith Lutheran Church in Wesley Chapel, FL, demonstrating his commitment to both faith and community. He holds a Bachelor’s Degree and a Master’s Degree from Georgia Southern University. He also holds a Specific Ministry Pastor Certificate and a General Pastor Certificate from Concordia Seminary.
9 Comments
It does seem like Bing has improved a lot, but i would still not use it in place of Google. The overall results are still better in Google, likely because they are better at analyzing the page content.
Google of course.. It doesn't even seem like Bing is updating their results, and it seems its harder to rank well in Bing than in google.
I took the test several times. I did notice something. The more specific my search terms, the better I liked Google. If I searched for "church" with my home town name or church with my denomination name and home town name I got really different results.
I guess for me, if I'm doing a broad search – I should use Bing. And if I know more precisely what I am looking for – then I should use Google.
Great insight Bill. I didn't think to look for a difference based on whether the search was specific or general. Thanks for sharing.
I ended up liking Google results better, though it was 3-2.
BTW – Google won for me. Not hands down, though.
That's awesome. I admit I go to Google by default. I'm going to play around with this and see what happens.
What happened for you Jeremy?
Sorry bing but old habits are going to be hard to break even if the results are better 🙂