Most marketing strategies have a finite return. You pay for a certain number clicks or a certain amount of time for an ad to run and that’s it. When the marketing campaign stops, the impact stops, people stop hearing about you.
Search engines are different.
With billions of searches done every day, the search engines are a huge reservoir of people who could be visiting your website. Once you’ve turned that spigot on, it continues to run even if your marketing isn’t.
SEO includes a lot of things that have lasting impact:
- Optimization of web pages
- Getting listed in search engines
- Creating quality, optimized content
- Building links
Once these things are done, they continue continue to produce good search rankings and visitors from search engines for months or even years afterwards.
That doesn’t mean you want to do SEO for a few months and quit – SEO does gradually lose its impact over time, and you have competitors who are continuing to improve their SEO – but the lasting impact of SEO sets it apart from other types of marketing.
Search engines are the gift that keeps on giving, because the impact of SEO continues for years.
If you’d like to discuss church SEO or Christian SEO for your business, school or ministry, with one of our SEO experts, fill out the consultation request form below.
Comment and Discuss…
- How does the lasting impact of SEO affect your perception of its value?
OurChurch.Com Director of Marketing Services
Kurt serves as OurChurch.Com’s Director of Marketing Services, bringing over 20 years of expertise in search marketing, and has developed numerous marketing services and served hundreds of churches, schools, ministries, and businesses.
He has authored more than 500 articles on the subject, contributing to platforms like the Christian SEO Guys blog and Church Marketing University, and is an active participant on LocalSearchForum.com.
In addition to his professional accomplishments, Kurt is an ordained minister, serving as pastor at Faith Lutheran Church in Wesley Chapel, FL, demonstrating his commitment to both faith and community. He holds a Bachelor’s Degree and a Master’s Degree from Georgia Southern University. He also holds a Specific Ministry Pastor Certificate and a General Pastor Certificate from Concordia Seminary.