Do we need a new website? How to tell.

Does your Christian church, school, ministry or business need a new website?

Not sure?

In this Website Design Frequently Asked Questions (Web Design FAQs) video blog, we provide 6 assessment questions to help you determine if a new website is worth the investment for your organization.

(The article below is a summary of the video, but you’ll get more details and examples if you watch the video.)

How to Tell if You Need a New Website

1. Is your existing website advancing your mission and goals?

Your website should be a powerful tool in achieving your organization’s mission and goals.

• For churches: is it helping you connect with your community and existing members?
• For schools: is it facilitating communication with parents and teachers?
• For ministries: is it helping connect with new ministry partners? Is it helping you minister to others?
• For businesses: does it attract new customers and engage existing ones?

If your website falls short in these areas, it might be time for a change.

2. Does your current website create a positive first impression?

Your website is often the first interaction potential visitors, customers, or students have with your organization. If it doesn’t leave a positive first impression, some people will leave your website with a negative view of your organization, and you will miss out on opportunities to serve or partner with them.

Ensuring that your website reflects your brand and values is essential!

3. Does your website provide visitors with essential tools and information?

A useful website should offer visitors the information and tools they need. For example…

• Church websites should provide details on events and activities, allowing online sign-ups.
• School websites should have permission slips and registration forms readily available.
• Business websites should enable customers to request information and make online purchases.

A lack of these features will hinder efficiency and connectivity, while an abundance of these features will save time and foster engagement.

4. Is Your current website easy to update?

Maintaining a website shouldn’t be a Herculean task. If your website is challenging to update, it could be costing you time, money, and potentially causing outdated information to linger. A user-friendly, content management system can make a world of difference.

5. How does your website compare to competitors?

If you’re organization is a church, you probably don’t look at other local churches as “competitors” – I get that and totally agree. However, it’s still valuable to take a look at what other similar organizations are doing with their websites. Are you providing similar information and tools? Is your website as easy to use as others?

Your “competitors” websites can give you ideas for ways you can improve your website and do a better job of serving your visitors.

6. Is a new website worth the investment?

Your website is a form of marketing. It’s an investment. Therefore, ultimately, the decision to get a new website often boils down to numbers.

Calculate the cost of a new website and assess the potential return on that investment.

For most churches and schools, all it takes is one new contributing family for a new website to pay for itself.

For businesses, calculate the customer influx necessary to justify the investment. Factor in time saved as well. Crunching these numbers can help determine if a new website is a worthwhile endeavor.

Discuss these 6 assessment questions with your leadership team.

A new website may be just the thing you need to reach people in your community, grow your organization, live out your mission, and reach your goals!

If you have any other questions about business, nonprofit or church web design services  or want to get a quote, compete the form below (mobile) or to the right (desktop) to schedule a free consultation.

Comment and discuss

• What did the 6 assessment questions help you discover about your website?

Read or watch more Web Design FAQs