(This article has been submitted to the 3rd Annual Marketing Pilgrim SEM (Search Engine Marketing) Scholarship Contest. When you click to “read more” it will take you to the rest of the article on the Marketing Pilgrim site. Please tell everyone you know who has a website about this article. Not only could it help us win the contest (the 5 most-read articles make the finals), but we think the parable will give anyone a website a clearer understanding of the 4 keys to maximizing the visitors a website gets from search engines.)
The 5 Apple Pickers
At a small college a group of incoming freshmen marketing majors gathered for their first class. As the wise, old Professor of Search Engine Marketing made his way to the front of the room, one of the students asked him, “Professor, what is SEO?”
The professor looked over the classroom full of young students and replied, “Let me tell you a story…”
There once were 5 families that lived in a rural valley where the soil was rich, the weather was harsh, and the best apples in the whole world grew wild.
Co-founder & CEO, OurChurch.Com
Paul has been the CEO of OurChurch.Com since its founding in 1996, combining his passion for faith and technology to lead the organization.
An accomplished writer, Paul has authored over 2,000 articles on faith and technology, featured on platforms like ChurchLeaders.com, The JoyFM, and his personal blog, LiveIntentionally.org.
Beyond his professional achievements, Paul serves as an elder at Journey Community Church and is deeply engaged in his community through his involvement with the Florida Sheriffs Youth Ranch and the Safety Harbor Chamber of Commerce. He is a contributing author of the book Outspoken! Conversations on Church Communication.
2 Comments
How can I find whole article? Help me please, Paul
I don’t think you can. Looks like the entire marketingpilgrim.com site is gone.