I was just looking at a church-related site when I noticed these two ads at top.
I’m glad to see more churches using Google AdWords to reach out to people in their communities, but does anyone see what’s wrong with these ads?
I live near Tampa, FL. The ad on the left is for a church in West Palm Beach which is a 4+ hour drive. The ad on the right is for a church in Twin Falls, Idaho. Yes, IDAHO! (That’s a 37 hour drive by the way.)
People, Google AdWords has a geo-targeting option. That means you can set up your ad to only be displayed to people in within a reasonable driving distance to your church. Please stop throwing money down the toilet and use this option.
Co-founder & CEO, OurChurch.Com
Paul has been the CEO of OurChurch.Com since its founding in 1996, combining his passion for faith and technology to lead the organization.
An accomplished writer, Paul has authored over 2,000 articles on faith and technology, featured on platforms like ChurchLeaders.com, The JoyFM, and his personal blog, LiveIntentionally.org.
Beyond his professional achievements, Paul serves as an elder at Journey Community Church and is deeply engaged in his community through his involvement with the Florida Sheriffs Youth Ranch and the Safety Harbor Chamber of Commerce. He is a contributing author of the book Outspoken! Conversations on Church Communication.