Sunday evening GoDaddy was at it again with their over-the-top approach to selling domain registration and website services with sex and partial nudity in its Super Bowl ads.
In his book, Start With Why, Simon Sinek writes, “People don’t buy what you do, they buy why you do it.” In this case the contrast couldn’t be more stark, so I’m interested to put Sinek’s theory to the test and see if he’s right.
Will people will join GoDaddy’s mission get people to rush to their website in search of sexy pics of their spokeswomen? Or will people join OurChurch.Com’s mission to partner with Christian organizations to achieve their mission online? Or does “why” not matter?
I’ve had many Christians sheepishly admit to me they’ve got services with GoDaddy. Their embarrassment tells me why does matter.
We can do better than that! Come join a cause you can be proud of – seeing more Christian organizations achieve their mission online!
Co-founder & CEO, OurChurch.Com
Paul has been the CEO of OurChurch.Com since its founding in 1996, combining his passion for faith and technology to lead the organization.
An accomplished writer, Paul has authored over 2,000 articles on faith and technology, featured on platforms like ChurchLeaders.com, The JoyFM, and his personal blog, LiveIntentionally.org.
Beyond his professional achievements, Paul serves as an elder at Journey Community Church and is deeply engaged in his community through his involvement with the Florida Sheriffs Youth Ranch and the Safety Harbor Chamber of Commerce. He is a contributing author of the book Outspoken! Conversations on Church Communication.
8 Comments
As I"m searching for a new Business/Domain Name or 2 to build my NonProfit and Go Daddy WILL NOT BE ON MY LIST. And WHY did another advertiser have to use the Texting LMFAO as part of their commercial!
Why were so many of the commercials aimed at a T&A approach??
Thanks Paul,
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Mike
Thanks for your comment Mike. The good thing is you have a choice not just to avoid supporting organizations that undermine your values but to join with an organization that is actively advancing them.
I've moved all my domains from GoDaddy to Name.com in the past year. The advertising was one reason, and the cluttered interface plus constant upselling was another. The only reason I started registering names with GoDaddy was because they were about the cheapest at the time, but that's not really the case anymore.
Thanks Denny, but even if they were still the cheapest, why do we so often sell our souls to the lowest bidder? We can do better by working with organizations that are working to advance our values rather than undermine them.
Why certainly does matter. That is why I host here now rather than with GoDaddy.
Yea! We appreciate that!
Thanks for sharing this as many are aware of Go dady but those who are new might be not aware of this. So I think this will make them think twice before go for Go Dady.